Apple’s Advertising Evolution from 1978 to 2024

Anshu Shandilya
4 min readJul 20, 2024

--

Source: Daniel Romero

If there are a few companies that set the benchmark in the advertising industry, Apple will be on top of that list.

You must have seen Apple ads with 3 words or a single sentence, but have you ever wondered why they use fewer words to present their products?

The answer to this question lies in the blog, I was literally blown away after seeing what their ads looked like 40 years ago when Apple was an early-stage company.

Here you go, Apple ads according to different years:

  1. Apple Ads in 1978

2. Apple Ads in 1979

3. Apple Ads in 1980

4. Apple Ads in 1981

5. Apple Ads in 1983

6. Apple Ads in 1984

7. Apple Ads in 1986

8. Apple Ads in 1995

9. Apple Ads in 1997

10. Apple Ads in 1998

12. Apple Ads in 1999

13. Apple Ads in 2000

14. Apple Ads in 2001

ipod iconic ad

15. Apple Ads in 2007

16. Apple Ads in 2010

iphone 4 ads

17. Apple Ads in 2012

iphone 5 ads

18. Apple Ads in 2015

iphone 6s ads

19. Apple Ads in 2018

iphone x ads
ipad ads

20. Apple Ads in 2020

Apple Privacy Ads
iphone 11 ads
Apple Privacy Ads

21. Apple Ads in 2024

ipad pro ads
iphone 15 pro ads
iphone 15 ads

While researching for these ads, I came across Apple video ads from 2000 to 2022, check it out here:

iPhone Video Ads

iPod Video Ads

That’s it for this blog, I will be publishing more blogs like this from now onwards, so do follow to get notified.

Lastly, here is a paragraph that explains how Apple mastered advertising over these years.

Thank you for reading.

Let’s connect on LinkedIn.

--

--

Anshu Shandilya
Anshu Shandilya

No responses yet